Marketing in Motion

Coremotives includes an e-mailing module that allows you to easily create e-mail templates, send e-mail, and track responses.

The message editor that you use to create your e-mail template is pretty easy to use. It certainly has advantages over what I was using before. There is one quirk that I succumb to on a regular basis. And that is you have to save the HTML content within the editing window. Saving the e-mailing template alone, does not do it.

You can also easily view Web Page Views associated with each mailing, and see a graphic representation of the statistics.

Here is the message editor. Be sure to click on the disk icon in order to save your work:

And what I really like is the nice simple display of mailing results. Here is an example that shows multiple mailings together so you can compare results:

And because the functionality is contained in CRM, you can use the CRM inquiry and reporting functionality to really dig into results.

One Response to “Coremotives Microsoft CRM – Mailings”