Marketing in Motion

Archive for January, 2012

I’m a Microsoft Gold Partner, so if I use Chrome, there’s a pretty compelling reason. These are my two compelling reasons:

WordPress. I manage four WordPress blogs, contribute to a fifth, and will be launching a sixth in a few weeks. WordPress does not work well with Internet Explore 9. So Chrome is a great alternative. I can do all I want in WordPress with Chrome. It’s simple. All the WordPress functionality I use, works with Chrome, not with IE 9.

Twitter. I have been an active Twitter user for three years. I have multiple accounts I manage. I have struggled to find a good application to manage them. I started with TweetDeck on my laptop OS. No good. At the time it used Adobe Air, which had a horrible memory leak and made the application unusable, and eventually rendered my laptop unusable. I switched to Tootsuite. Fun name. Decent product, but it was slow.

Just last week I looked at TweetDeck again. To my delight they have a web based version that is a native application in Chrome. It is wonderful! Runs great! Couldn’t be happier.

Am I shucking IE? No. IE lights up certain websites in a way that Chrome just cannot. IE is my default browser.

Having more than one web browser works well for me.

Coremotives includes an e-mailing module that allows you to easily create e-mail templates, send e-mail, and track responses.

The message editor that you use to create your e-mail template is pretty easy to use. It certainly has advantages over what I was using before. There is one quirk that I succumb to on a regular basis. And that is you have to save the HTML content within the editing window. Saving the e-mailing template alone, does not do it.

You can also easily view Web Page Views associated with each mailing, and see a graphic representation of the statistics.

Here is the message editor. Be sure to click on the disk icon in order to save your work:

And what I really like is the nice simple display of mailing results. Here is an example that shows multiple mailings together so you can compare results:

And because the functionality is contained in CRM, you can use the CRM inquiry and reporting functionality to really dig into results.