Marketing in Motion

If you spend even a little time on Twitter, and follow more than a couple dozen people, you’re going to run into TrueTwit Validation. According to their website their service will allow you to, “Avoid Twitter spam.” It is so annoying.

I don’t know why I find this so annoying. I think it’s just the perversity of the whole thing. These are my three main issues with it:

Twitter is a social tool. If you post updates, answering the question, “What’s happening?”, you are presumably thinking that others might be at least somewhat interested in what you report. Making it more difficult for others to follow your messages seems perverse. You’re using a social medium to be anti-social.

When someone initiates to follow you back, TrueTwit sends a Direct Message (DM) to the person initiating the follow. This is spam. This Direct Message is certainly of no interest to the recipient, and the recipient did not request it. Therefore it is spam. TrueTwit initiates the very activity it says it’s meant to stop. That’s perverse.

Of course you can avoid getting the spam DM’s from other TrueTwit users by signing up for the service. This then makes you a “carrier”. You won’t be infected yourself, but you’ll be helping to spread it throughout the community. That’s perverse.

Hollis Tibbitts writes a wonderful article here (I wish I would have written it): http://socialmediatoday.com/softwarehollis/385357/truetwit-satan-savior-or-simply-misunderstood

Do you use TrueTwit? Come on, admit it if you’re a TrueTwit.

Do you find it annoying? Do you think it’s idiotic?

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