Marketing in Motion

CoreMotives is one online service, among several, that allows you to better monitor and execute your marketing activities on the Internet. I started using CoreMotives four months ago.

What initially drew me to the service was their ability to track and identify visitors to our several web assets. We receive thousands of visitors each month to our websites and blogs. I assume that people who visit our sites several times are either doing business with us already, or could be persuaded to do so in a shorter period of time than a typical prospect. My problem was how to measure the level of engagement for each visitor, how to identify them, and how to gauge when they might  most be inclined to enter into a sales process.

CoreMotives provides that functionality right out of the box, with very little configuration. A big bonus for me is that they integrate directly and significantly with Microsoft CRM. In fact, access to most all of the functionality is within Microsoft CRM.

It took me a couple of days to coordinate with various developers to install the required tracking codes on all the pages that I wanted to track. But it’s easy to do. I installed the codes on our blogs myself. Simple. As soon as the tracking codes are installed, CoreMotives starts tracking your web traffic. This is a sample of what the traffic records look like:

CoreMotives Web Traffic

If you look at the file you’ll notice that the visitor is identified as, “Anonymous Web visitor”, and you’ll wonder what possible use that is. I’ll cover that in a later article.

Now you’re interested, right?

Wow, this would be neat: I’d like to be able to track traffic to our YouTube Channel. That would be neat.